Marketing doesn't have to be complicated.
Hi, My name is Ethan, and these are the three principles I follow to ensure that marketing strategies and campaigns are simple to understand and reach their goals.
- Understand your customers and the marketplace
- Understand how your product / service does a better job than the competition
- Understand how your marketing strategy ties to your revenue and growth goal
These principles apply to DIY marketing, when hiring an agency, making your first in-house marketing hire, or if you're the head of the marketing department.
What do I bring to the table?
10 years of marketing experience with B2B and B2C brands.
Building teams of agency partners and internal employees
Proven track record of marketing projects from need to execution
My Toolkit:
CSS/HTML | Liquid | Unbounce | Wordpress | Shopify | Mailchimp | Constant Contact
Photoshop | Illustrator | InDesign | Affinity | Canva | PowerPoint | Excel | Word
Google Analytics | Microsoft Clarity | Hubspot | Salesforce | Pardot | Hootsuite | Buffer
Brand24 | Google Ads | Facebook Ads | Linkedin Ads | Customer.io
Asana | Monday | Slack | Wrike | Figma
My Skillset:
∙ Strategic planning and market research
∙ Customer segmentation and targeting
∙ Content creation and storytelling
∙ Multi-channel campaign execution
∙ Conversion funnel optimization
∙ Data analysis and insights generation
∙ Data-driven decision-making
∙ Digital, print, and web design
∙ Project management & cross-functional team coordination.
Video:
Challenge:
Visually explain a complex new product to prospective customers
Solution:
Animated explainer that had customers say "oh, now I get it"
Challenge:
On-demand user guide and troubleshooting for a large provincial client with a large number of product users who had to be trained
Solution:
A video explainer by one of the technicians, developed with the service and engineering department, demonstrating the full use cycle.
Challenge:
Engaging social media content that is easy to watch and deliver value to customers, without being too "salesy"
Solution:
Short video guides to help prevent the most common scenarios that result in a service call
Social: click on arrows for next slide
Challenge:
Develop content in a highly regulated industry that is engaging and informative
Solution:
The use of informative carousels resulted in a five fold growth in average post engagement from 3-5% to 15-30%.
(Click to zoom in)
Results:
Overall engagement on social media across all posts rose from an average of 6 engagements per post to and average of 18 engagements per post.
Brand Development:
Websites
Collateral
